Whitebox Cocktails is seeking further investment through Seedrs, with the goal of raising £200,000 to grow the ready-to-serve cocktail business.
This money will be used to expand inventory, accelerate international expansion and bolster marketing efforts.
Co-founder Ben Iravani said: “Since our last Seedrs round in 2023, where we raised over £820,000 from 575 incredible investors, we’ve made tremendous strides.
“Our revenue has increased by 84%, we’ve launched three new cocktails, expanded our production capacity to 6.5 million cocktails per year, and grown our customer base to over 1000 UK retailers.
“Our ambition doesn’t stop there, so with the premium canned cocktail market set to grow to $40bn by 2027, we’re coming back to our Seedrs community to offer the chance of further investment in this exciting next phase of growth for Whitebox.”
The founding team includes Iravani, founder of Aberdeen cocktail bars Orchid and 99 Bar; Pietro Collina, former bar director of the NoMad Hotel Group; Josh Rennie, co-founder of Porters Gin; and Alex Lawrence, brand director for the Mr Lyan studios.
The company’s factory in Edinburgh can now produce more than 25,000 canned cocktails every day, including the Pocket Negroni and Freezer Martini, the recently-launched Spicy Margarita, Straight Up Daiquiri and Vieux Carré.
Earlier this year, Whitebox announced plans to expand its international distribution, partnering with Artisan Spirits, which operates across Europe, Middle East, Africa and Asia.
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