Craveworthy Brands, a fast casual restaurant platform company, has launched an equity crowdfunding campaign to raise growth capital. The campaign, hosted on the Issuance platform, allows the public to invest in the company’s expanding portfolio of restaurant brands. Craveworthy Brands aims to use the funds to fuel expansion and tech innovation, with investments starting as low as $500.
The company recently acquired a significant stake in Dirty Dough, a cookie franchise known for its unique and delicious cookies. This acquisition showcases the expertise of Craveworthy Brands’ seasoned leadership team in supercharging its 11 emerging and legacy brands, all projected to experience exponential growth in the coming years.
The regulated crowdfunding campaign will run until June, during which Craveworthy Brands will exchange $5 million worth of Class A securities for cash investments. In just six hours, the campaign raised $200,000 from 60 investors, and the total amount raised so far is nearly $450,000.
CEO Gregg Majewski emphasizes the company’s mission to seek out unique restaurant concepts, simplify their operations, and turn them into household names. The crowdfunding campaign allows anyone in the company’s community, including friends, employees, partners, and guests, to play a role in shaping the future of the brands in its portfolio. Majewski sees crowdfunding as an opportunity to disrupt the industry and make it more inclusive.
The funds raised will support Craveworthy Brands’ strategic plan to open more corporate locations and increase top-line revenue through innovative tech solutions. This will ultimately drive its franchising initiative. The company aims to raise $5 million by June 2024.
In addition to the crowdfunding campaign, Craveworthy Brands is actively seeking growth-minded individuals interested in becoming owner-operator franchise partners.