Craveworthy Brands, a fast casual restaurant platform company, has launched an equity crowdfunding campaign to raise growth capital. The campaign, which is being conducted through the Issuance platform, allows the public to invest in the company’s expanding portfolio of restaurant brands. The minimum investment is $500, and the company aims to use the funds to fuel expansion and tech innovation.
One of the brands in Craveworthy Brands’ portfolio is Dirty Dough, a cookie franchise known for its unique and delicious cookies. The company recently acquired a significant stake in Dirty Dough and is leveraging its seasoned leadership team to supercharge all 11 brands in its portfolio. Each brand is projected to experience exponential growth in the coming years.
The crowdfunding campaign will run until June and will exchange $5 million worth of Class A securities for cash investments. In just six hours, the campaign raised $200,000 from 60 investors, and the total raised so far is nearly $450,000.
Craveworthy Brands CEO Gregg Majewski emphasizes the company’s mission to simplify and scale unique restaurant concepts into household names. He believes that crowdfunding allows members of the community, including friends, employees, partners, and guests, to play a pivotal role in the future success of the brands in their portfolio. Crowdfunding is seen as a way to disrupt the industry and make it more inclusive.
The funds raised through the campaign will be used to build additional corporate locations and implement innovative tech solutions to drive revenue growth. Ultimately, this will support the company’s franchising initiative. Craveworthy Brands aims to raise $5 million by June 2024.
In addition to the crowdfunding campaign, Craveworthy Brands is actively seeking growth-minded individuals who are interested in becoming owner-operator franchise partners.
