QSR Magazine: Craveworthy Brands Initiates Equity Crowdfunding Campaign

Craveworthy Brands, the innovative fast casual restaurant platform company, has launched an equity crowdfunding campaign to raise growth capital. The company, which owns popular restaurant brands such as Dirty Dough and Wing It On!, aims to fuel expansion and tech innovation through investments from the public. The campaign allows community members to invest as little as $500 and grow alongside the company’s expanding portfolio of restaurant brands.

Craveworthy Brands recently acquired a significant stake in Dirty Dough, a cookie franchise known for its unique and delicious cookies. The company’s seasoned leadership team is focused on supercharging the 11 emerging and legacy brands in its portfolio, with each brand projected to experience exponential growth in the coming years.

The crowdfunding campaign will run until June and will exchange $5 million worth of Class A securities for cash investments. In just six hours, the campaign raised $200,000 from 60 unique investors, and the total raised so far is nearly $450,000.

CEO Gregg Majewski explains that the company’s mission is to seek out unique restaurant concepts, simplify their operation, and scale them into household names. The crowdfunding campaign allows anyone in the company’s community, including friends, employees, partners, and guests, to play a pivotal role in the future of the brands in their growing portfolio. Majewski emphasizes that Craveworthy Brands is not afraid to do things differently and sees crowdfunding as an opportunity to disrupt the industry and make it more inclusive.

The funds raised through the campaign will finance the company’s strategic plan to build additional corporate locations and grow top-line revenue with innovative tech solutions. This will ultimately support their franchising initiative. Craveworthy Brands aims to raise $5 million by June 2024.

In addition to the crowdfunding campaign, Craveworthy Brands is actively seeking growth-minded individuals who are interested in becoming owner-operator franchise partners.