Pedalsure, a UK cycling insurance provider, has announced a crowdfunding campaign to fuel the launch of its new multi-product specialist insurance brand, Coverbase.
The campaign, open now on Crowdcube, invites investors and cyclists alike to be part of an expansion drive that will bring Pedalsure’s expertise in bicycle insurance to several new product categories.
Pedalsure’s new brand Coverbase aims to address the growing need for comprehensive cover for high-value personal items that are often underserved by standard home insurance.
Coverbase is ready to launch with premium watch insurance as its first product, followed by jewellery, cameras, and musical instruments.
The investment will be used to boost market share, invest in people to grow the team, and support the launch of the next products on Coverbase’s roadmap after watch insurance.
Investors in the crowdfunding campaign will own a piece of the business, share in the upside, and receive exclusive discounts on insurance with both Pedalsure and Coverbase for three years.
Pedalsure founder and CEO Philip Lochner, said: “Cyclists understand the importance of protecting the things you care about, whether it’s a road bike you use several times a week or an expensive watch you like to wear every day.
“We’ve identified an exciting opportunity to take our expertise protecting bikes into new product categories. £3.4 billion worth of luxury watches are sold in the UK each year. It’s a huge market with a growing need for comprehensive insurance that’s easy to buy and manage and fairly-priced.
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“This crowdfunding campaign is an invitation for our loyal customers and supporters to join us on this journey. Together, we can make Pedalsure Coverbase the most-loved specialist insurance provider in the UK.”
The campaign is now open on Crowdcube.
To find out more and join the campaign, visit: www.crowdcube.com
