Crowdfunding platform Indiegogo has launched a range of new services to “support the full innovation journey,” including a new ecommerce offering, IndieShop, which allows users to purchase products developed via crowdfunding. The platform plans to soon announce a partnership to bring “the most successful crowdfunding projects to physical locations.”
IndieShop is now live on the Indiegogo site, after launching in beta in May, and it currently features more than 40 products. The in-store retail experience will feature a small assortment of curated products with a live unboxing event that will, for the first time, allow interested backers to try and test products from Indiegogo campaigns in real life before investing.
“The bigger and bolder Indiegogo is designed to drive more customers to our campaigns, while also serving to introduce the concept of crowdfunding to a whole new audience base,” said Becky Center, CEO of Indiegogo in a statement.
The platform also launched a range of new services to help both inventors and those who want to support them, including customer insights for innovators prepping their crowdfunding request as well as a pay-over-time feature for backers. To promote its new expanded service, Indiegogo is also lowering its platform fees to 4% for crowdfunding campaigns through the rest of 2024.
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“Over the past 16 years, Indiegogo has helped nearly a million entrepreneurs and companies build their brands, create go-to-market strategies, engage with their communities and extend audience reach globally,” added Center. “Since I took the helm at Indiegogo two years ago, my goal has been to not only remain the best-in-class crowdfunding platform but to also expand our support of the innovator’s journey beyond the traditional 30- to 60-day crowdfunding campaign cycle.”
