Today
Givealittle has
launched a free, self-paced, online short course that
teaches the fundamentals of crowdfunding, designed primarily
for Kiwi charities, but schools and community groups can
benefit too.
The Generosity Generator Masterclass
enables charities to grow their crowdfunding skills, so they
can fundraise more effectively and develop a new income
stream to increase their financial sustainability. These
building blocks of crowdfunding knowledge may be helpful to
many Kiwi charities when considering the current economic
climate where many have experienced funding cuts.
“Our
mission has always been helping Kiwi’s fundraise for what
matters to them, therefore, we’re excited to introduce this
new comprehensive free resource to help them crowdfund
successfully; using fundamentals and knowledge that can be
applied for every campaign going forward too,” says Mel
Steel, General Manager of Givealittle.
The Masterclass
is taught through professionally filmed video tutorials,
short quizzes, downloadable resources and time-saving
templates. It is recommended the course is completed in full
before running a crowdfunding campaign, to make the most of
the knowledge and skills
The course is a legacy
project created by a partnership between Givealittle and The
Funding Network NZ (TFN NZ) which closed in December
2023 after 10 years of growing the crowdfunding capacity of
small Kiwi grassroots charities. Surplus TFN NZ funds were
put toward this project, and Givealittle matched this grant.
Additional funding was provided by Chorus New Zealand
(TFN NZ key partner) and The
Funding Network International (of which TFN NZ was an
affiliate).
The Masterclass is based on the
award-winning Generosity
Generator training programme which was developed and run
by TFN NZ in 2022 and 2023. It taught small Kiwi charities
how to plan, create and promote a successful crowdfunding
campaign and provided an opportunity to to practice these
skills in a 12 day nationwide crowdfunding event on
Givealittle. The programme supported 123 charities to
collectively raise $895,164 and the pilot won the Excellence
in Innovation award at the Fundraising Institute of NZ
(FINZ) 2022 Awards.
“We could see from the Generosity
Generator programmes that these fundamentals really worked
when implemented, so the legacy project was an obvious YES
from us when we were approached with the idea. A resource
like this has been something we’ve dreamed of creating for a
long time, and the end-result is better than we could have
hoped for.”
All of the Masterclass content has been
written by Anusha
Bhana, in consultation with Tim
Pare, the co-facilitators of the Generosity Generator
programme. The course also draws on feedback from charities
who participated in the original programme, to improve the
Masterclass’ practicality.
Credible professional
development in fundraising, that is also financially
accessible for Kiwi charities, is rare in New Zealand. The
Generosity Generator Masterclass is free to use
indefinitely, with no hidden costs. It takes approximately
2.5 hours to complete in one sitting and is self-paced, so
people can learn at their own pace. Other than a reliable
internet connection, no other materials are
required.
A private launch event for key stakeholders
and charity leaders was held on Wednesday 4th September
2024, at GridAKL. Sponsorship for the event was generously
provided by GridAKL, Admin
House, Postage Stamp
Wines, Obsidian Wines, Manaia Craft
Brewers, 10×10 Philanthropy
Auckland and Corporate
Bunny Diners.
Start learning today. Visit ggm.givealittle.co.nz
to enrol for
free.
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