CU study finds that wealthier households raised more funds through crowdfunding following the Marshall Fire

CU study finds that wealthier households raised more funds through crowdfunding following the Marshall Fire

A recent study conducted by researchers at the University of Colorado Boulder found that households with higher incomes received more money from crowdfunding sources compared to households with lower incomes. The study analyzed 975 GoFundMe campaigns and discovered that households making at least $150,000 received 28% more support than households making under $75,000. The researchers also noted that wealthier recipients had larger networks of donors outside of their local area. The study suggests that higher-income individuals are more likely to have advocates and friends who initiate crowdfunding campaigns on their behalf. In contrast, lower-income individuals may have fewer external sources of support. The researchers plan to submit their findings to a peer-reviewed journal in the coming month.