Normal turns to equity crowdfunding to break sex-industry taboo

Normal, Australia’s trailblazing sexual wellness brand, has chosen equity crowdfunding as its next chapter of growth – a move driven by both industry barriers and a deep commitment to community values.  Co-founder and CEO Lucy Wark explained how stigma and investor caution in the sexual wellness sector meant traditional capital was often out of reach, despite Normal’s exceptional commercial performance and social impact. “In its best form, equity crowdfunding is an opportunity to in