Soft drinks brand Gunna has entered administration, leaving nearly £4m in crowdfunding investments at risk.
Despite positioning itself as a healthier, eco-friendly alternative to traditional soft drinks, Gunna struggled financially.
It raised over £3.9m through multiple crowdfunding rounds but accumulated £6.4m in losses by late 2023.
The company expanded into the US in 2022 but continued to face challenges.
The Sustainable Bottling Co, the company behind Gunna Drinks, opened an aluminium bottling facility in early 2024.
Despite its financial struggles, the manufacturing arm raised £1m to launch the Leicester-based facility, aiming to produce aluminium bottles and offer white-label bottling services—leaving investors questioning how this was possible.
A lack of funding led to its collapse, and administrators at Moorfields Advisory, appointed on 24 January, are now marketing its assets for sale.
Frustrated investors on crowdfunding platform Republic criticised the lack of transparency, with some questioning the viability of crowdfunding itself.
Adding to concerns, Gunna’s founder and CEO, Melvin Jay, quietly left the company in November 2023 without informing shareholders.
It remains unclear how Gunna’s administration will impact its newly-opened bottling facility.
Previous Article
Next Article
