• 68% net new backer rate: On average about two-thirds (68%) of backers who pledged to a Mothership Month Group-Collab project were brand new to that creator. Just under a third (32%) of backers were part of the creator’s existing email audience.
• 45% of backers backed more than one (1) project and generated 72% of all total funds raised
• 31% of backers backed five (5) or more projects, generating 61% of all funds and gaining access to the Supply Pod Group-Collab incentive.
• On average, backers pledged to 3.39 projects — over 2x the average amount of projects a backer backs each year
• 105 backers backed all projects
